Skip to content
A4 Automations
Menu
Get in touch

Capture and follow up

An AI chat assistant for your website and WhatsApp that answers after you’ve gone home.

Customers get answers at any hour, from information you approve. When they’re ready to inquire or book, the assistant handles it in the chat.

Get in touch See how it works

A good fit for

  • Businesses answering the same questions all day
  • Websites that get visits outside opening hours
  • Customers who prefer WhatsApp to phone calls

How it works

How each conversation gets to the right outcome

The assistant works out what the customer needs, then follows a defined route. If it isn’t sure, it passes the conversation to a person.

Automated Your team

  1. A customer starts a chat

    On your website or WhatsApp

  2. The assistant checks your information

    Services, policies and FAQs

What does the customer need?

  • An answer

    Answers the question

    Using your approved content

  • A quote or callback

    Collects the details

    Creates a qualified lead

  • An appointment

    Books a time

    And sends a confirmation

  • A person

    Hands off to your team

    With the full transcript

The conversation is saved

Contact details and transcript go to your CRM, and unanswered questions are flagged so the content can be improved.

Before and after

What changes for your business

The same questions come in all day: availability, opening hours, what's included, how to book. Answering them by hand pulls your team away from paying work.

  • Today: Website visitors leave when nobody is around to answer

    With automation: Visitors get an answer and a next step at any hour

  • Today: Staff repeat the same answers throughout the day

    With automation: Common questions are handled, so staff get the complex ones

  • Today: Chat conversations disappear from your records

    With automation: Conversations and details are saved to the customer record

What we set up

Customers get answers from your approved information and can inquire or book at any hour, without waiting on your team.

You stay in control

You approve the content it answers from, the topics it must avoid and when it hands off. The assistant identifies itself as AI.

  • An assistant that answers from your own services, policies and FAQs
  • Website chat and WhatsApp Business working from the same knowledge
  • Lead capture and booking inside the conversation
  • A clean hand-off to a person when a question needs one

What it connects to

  • Your website
  • WhatsApp Business
  • Your documents and FAQs
  • Calendars, booking tools and CRMs

Product names only describe common setups. A4 Automations isn’t affiliated with them.

A walkthrough

Example: a dental patient has a question at 10pm

A hypothetical example of how this can work, not a client story.

  1. 01They ask on the website whether the practice offers emergency appointments.
  2. 02The assistant answers from the practice’s approved information.
  3. 03It offers the next available time and collects the patient’s details.
  4. 04Any clinical question is passed to staff instead of being answered by the assistant.

FAQ

Questions about AI chat assistant for website and WhatsApp

Will the assistant make up answers?

We restrict it to your approved content and test it against difficult questions. When it doesn’t have a reliable answer, it says so and offers a person. No AI system is perfect, so we review conversations after launch.

Can one assistant work on both my website and WhatsApp?

Yes. Both channels use the same knowledge, so customers get consistent answers. WhatsApp needs an eligible WhatsApp Business account, which we help you set up.

How does it stay up to date?

When your services or policies change, the source content is updated. We set up the simplest process for your team, or handle it through ongoing support.

Next step

Want to see this in your business?

Tell us how this works for you today. We’ll reply with how we’d set it up and what it would take.

Get in touch [email protected]