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Capture and follow up

Marketing automation that keeps running when you’re busy.

Your leads and customers get relevant emails and texts based on what they’ve done. AI can draft the campaigns, and you approve them before they go out.

Get in touch See how it works

A good fit for

  • Businesses with a contact list they rarely use
  • Services with long decision times or repeat customers
  • Owners who don’t have time to run campaigns each week

How it works

The cycle that keeps your marketing moving

Each contact’s actions decide what they get next. What you learn from one round improves the next, and clear rules stop messages when they should stop.

Automated Your team

  1. 1. Something happens

    A signup, purchase, click or quiet period

  2. 2. The contact is grouped

    By interest, stage and history

  3. 3. A message is prepared

    AI drafts it and you approve it

  4. 4. It goes out

    By email or text at the set time

  5. 5. Responses are tracked

    Opens, clicks, replies and bookings

  6. 6. The results guide the next step

    Records and groups are updated

Then back to step 1.

Messages stop when

  • The contact unsubscribes or opts out
  • They book or buy, unless you’ve set a next sequence
  • They ask to speak to a person

Before and after

What changes for your business

Marketing is the first thing to slip when the day fills up. Newsletters get skipped, leads go cold and past customers stop hearing from you.

  • Today: Newsletters and campaigns go out when someone has time

    With automation: Sequences run on schedule, based on customer actions

  • Today: Everyone on the list gets the same message

    With automation: Contacts get messages that match their interests and stage

  • Today: It’s hard to tell what brought in inquiries

    With automation: Results are in one place, so you can see what to keep

What we set up

Your email and text campaigns keep running, so leads and past customers hear from you at the right time.

You stay in control

You approve the wording and audience. We keep consent and unsubscribe records in sync across your tools and include the required opt-out.

  • Email and text sequences triggered by what each contact does
  • Contact lists segmented by interest, stage and past purchases
  • AI-drafted campaigns and social posts that you approve before they go out
  • Opt-ins and unsubscribes kept in sync, with campaign results in one place

What it connects to

  • Email marketing tools
  • Your CRM
  • Text messaging tools
  • Forms, stores and social scheduling tools

Product names only describe common setups. A4 Automations isn’t affiliated with them.

A walkthrough

Example: a cleaning company follows up after a first job

A hypothetical example of how this can work, not a client story.

  1. 01A one-off clean is marked complete in the CRM.
  2. 02The customer gets a thank-you email with a link to book again.
  3. 03If they don’t book, they get a seasonal offer you approved weeks later.
  4. 04When they book a regular clean, they move out of the sequence.

FAQ

Questions about marketing automation

Do I need to change email marketing tools?

Usually not. We start with what you have and only suggest a change if your current tool can’t do what you need.

Will AI send campaigns without my approval?

No, not unless you ask for that. By default, AI-drafted campaigns wait for your approval. Agreed sequences then run automatically.

Can you use my existing contact list?

Yes, if you have permission to market to the people on it. We review consent, remove duplicates and set up unsubscribes before anything is sent.

Next step

Want to see this in your business?

Tell us how this works for you today. We’ll reply with how we’d set it up and what it would take.

Get in touch [email protected]